mori girl

The Mori Girl is a girl who looks like she lives in the forest. A very whimsical style. I was thinking, it was a while since I last wrote about a Japanese fashion subculture. As some of you know, the last post I made, was last year with B-girl. This time I wanted to go the opposite route to a more delicate style. And I’m not talking lolita, haha. I’m talking Mori Girl or forest girl.

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koakuma ageha returns

Good News About Koakuma Ageha

For all of my fellow gyaru lovers,  I have great news for you. It was recently announced that Koakuma Ageha (Little Demon Ageha) would return to the shelves. Koakuma Ageha is back with a vegence! Ageha is a gyaru lifestyle and fashion magazine. While gyaru is a hugely popular subculture, it focused on age jou (young miss) fashion. And targeted young women in their late teens to early 20s while also relating back to hostess culture.

Ageha at one point was one of the best selling magazines if not gyaru magazines around. It used to report high sales and their models were hugely popular. So much so that they appeared on various variety shows like Himitsu no Arashi-chan. However that came to a stop last year. The publisher of the magazine Inforest, went bankrupt and last May, Koakuma Ageha came to an abrupt halt. They were just one of the many gyaru magazines that went defunct or the past couple years. Nearly a year after, going under, the magazine is back.

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gyaru, japanese fashion

Hi everyone. I realised that I haven’t posted since the beginning of the year and now it is spring. I’ve been swamped with university but I’m back. As a treat, I’m going to be post two articles today that have been translated from Japanese to English. Due to egg magazine ending, modelpress has started a series of articles about the change in the gyaru culture and the magazine culture surrounding it. I asked a friend of mine to translate it and she did. With her permission I’ll like to share this with my readers. It’d be interesting to get the word out and opinions coming in this topic. I hope to give you all my opinion on every thing in a blog post following the these two translations post. It includes my opinion on the reaction by the international gyaru community and other speculations for the shift in gyaru culture. This is only the first of two articles that I will be posting. The translation starts below…

[Translators’ note: I’m not sure if the style from JELLY has an official name in the international circle, I just put “strong style” but the original is called “karakuchi”]

Current situation of Gyaru magazines that continue to end one after another

Gyaru magazines Egg, Happie nuts, Koakuma Ageha, EDGE STYLE and many more, continue to end one after another. As such, the market of Gyaru magazines has been reduced. While these magazines continue to end, on the other hand Popteen, Ranzuki, JELLY, Scawaii, Gina, etc. are still popular with many Gyaru.

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gyaru, japanese magazine

This is part two of the two translations about the changing state of gyaru culture. Former Egg and Men’s Egg model, Uetake Hiromu gives his views on what’s happening to the scene. I hope to give you all my opinion on everything in the next blog post. This includes my opinion on the international community and speculation on other reasons for the shift. The translation starts below…

The end of Egg’s publication causes a huge impact… What is the key to reviving the Shibuya Gyaru Culture? A legendary Gyaru-o tells us about it

Gyaru magazine, Egg (Taiyoh Books), will cease their publication with the May 31st release of
their July issue. It comes to an end with a long history of 19 years and 9 months. Many have been saying that “Gyaru have disappeared from the streets”, and we need something to liven up the Shibuya Culture that Japan boasts about. We interviewed Uetake Hiromu, also known as “Piromu”, a charismatic dokusha model at the time of the magazine’s launch that currently makes efforts to transmit Shibuya’s culture.

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