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Gyaru Magazine Koakuma Ageha Set To Return

Good News About Koakuma Ageha

For all of my fellow gyaru lovers,  I have great news for you. It was recently announced that Koakuma Ageha (Little Demon Ageha) would return to the shelves. Koakuma Ageha is back with a vegence! Ageha is a gyaru lifestyle and fashion magazine. While gyaru is a hugely popular subculture, it focused on age jou (young miss) fashion. And targeted young women in their late teens to early 20s while also relating back to hostess culture.

Ageha at one point was one of the best selling magazines if not gyaru magazines around. It used to report high sales and their models were hugely popular. So much so that they appeared on various variety shows like Himitsu no Arashi-chan. However that came to a stop last year. The publisher of the magazine Inforest, went bankrupt and last May, Koakuma Ageha came to an abrupt halt. They were just one of the many gyaru magazines that went defunct or the past couple years. Nearly a year after, going under, the magazine is back.

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The Current State of Gyaru Magazines

Hi everyone. I realised that I haven’t posted since the beginning of the year and now it is spring. I’ve been swamped with university but I’m back. As a treat, I’m going to be post two articles today that have been translated from Japanese to English. Due to egg magazine ending, modelpress has started a series of articles about the change in the gyaru culture and the magazine culture surrounding it. I asked a friend of mine to translate it and she did. With her permission I’ll like to share this with my readers. It’d be interesting to get the word out and opinions coming in this topic. I hope to give you all my opinion on every thing in a blog post following the these two translations post. It includes my opinion on the reaction by the international gyaru community and other speculations for the shift in gyaru culture. This is only the first of two articles that I will be posting. The translation starts below…

[Translators’ note: I’m not sure if the style from JELLY has an official name in the international circle, I just put “strong style” but the original is called “karakuchi”]

Current situation of Gyaru magazines that continue to end one after another

Gyaru magazines Egg, Happie nuts, Koakuma Ageha, EDGE STYLE and many more, continue to end one after another. As such, the market of Gyaru magazines has been reduced. While these magazines continue to end, on the other hand Popteen, Ranzuki, JELLY, Scawaii, Gina, etc. are still popular with many Gyaru.

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The End of Egg Magazine: What is the Key to Reviving Shibuya Gyaru Culture?

This is part two of the two translations about the changing state of gyaru culture. Former Egg and Men’s Egg model, Uetake Hiromu gives his views on what’s happening to the scene. I hope to give you all my opinion on everything in the next blog post. This includes my opinion on the international community and speculation on other reasons for the shift. The translation starts below…

The end of Egg’s publication causes a huge impact… What is the key to reviving the Shibuya Gyaru Culture? A legendary Gyaru-o tells us about it

Gyaru magazine, Egg (Taiyoh Books), will cease their publication with the May 31st release of
their July issue. It comes to an end with a long history of 19 years and 9 months. Many have been saying that “Gyaru have disappeared from the streets”, and we need something to liven up the Shibuya Culture that Japan boasts about. We interviewed Uetake Hiromu, also known as “Piromu”, a charismatic dokusha model at the time of the magazine’s launch that currently makes efforts to transmit Shibuya’s culture.

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Small Rant: Black Girls Can’t Be Gyaru?

Recently there’s been talk among the gyaru I follow about racism in the gaijin gyaru community. Such as people stating that black girls cannot be gyaru. It all started with the weekly gyaru secrets post on livejournal. I remember gyaru secrets, it was suppose to be the gyaru equivalent to lolita secrets. Back then it was a place for gyaru to talk about stuff they couldn’t within the community or with their friends and family. The topics varied from recovering from eating disorder to having a crush on your close gal pal.

I saw the moderators change due to lack of interest, and for the most part it was harmless. I’d check it from time to time, and there were things I disagreed with, some that I agreed with. However some way along the line, the moderator allowed for posting to be more aggressive and attacking when it came to gaijin gyaru. That’s when things went downhill.

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Japanese Magazine of the Week: Popteen

Popteen July 2013, June 2013 and May 2013

And the magazine of the week is, Popteen! ‘Japanese magazine of the week’ or JMofW,  is where I will feature one Japanese magazine a week as the name states. for the chosen magazine, you will find: basic information, who the popular models of the magazine are, the style and even scans from the latest issue. It’s my way of spreading Japanese fashion to the masses.

When I first got interested in gyaru back in ‘06, it was all research. Besides Egg, Popteen was my book. I loved to dig through the various sites to catch glimpses of Tsubasa Masuwaka rocking the latest style at the time. Over the years, people have said it’s no longer gyaru. But I disagree, it’s just a different form of gyaru, maybe leaning more towards mainstream. But they regularly talk about gyaru fashion within its pages.