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fashion gyaru japanese fashion Japanese magazine Magazine Magazine of the week

Japanese Magazine of the Week: Happie Nuts

Happie Nuts August 2013, July 2013, June 2013

It’s been nearly a month since the last Japanese Magazine of the Week, maybe I should make it a monthly special? Apparently a storm is heading to Barbados so I wanted to get this out before any potential black-out occurs.

This week’s magazine is Happie Nuts. I first found out about ths magazine back in 2009, but I couldn’t find as many resources for it as I did Popteen or Egg. Happie Nuts is always known as a sexy gyaru magazine, priding itself not only in Onee-gyaru (lit: older-sister gyaru; meaning: mature/adult gyaru) style but darker skinned gyaru. Even now, while the models are not extremely tan, most of them sport a light bronze glow.

Popteen’s publisher is Inforest Co. Ltd. and the magazine’s official site is https://nutsweb.net/. It goes on sale on the 17th of each new month. Right now the August issue is out however the latest one I have is the July issue. In Japan it sells for 690 yen (approx $6.90 USD) in Japan. Which is more expensive than the $4.80 USD Popteen magazine.

Categories
fashion gyaru japanese fashion Japanese magazine Magazine Magazine of the week

Japanese Magazine of the Week: Popteen

Popteen July 2013, June 2013 and May 2013

And the magazine of the week is, Popteen! ‘Japanese magazine of the week’ or JMofW,  is where I will feature one Japanese magazine a week as the name states. for the chosen magazine, you will find: basic information, who the popular models of the magazine are, the style and even scans from the latest issue. It’s my way of spreading Japanese fashion to the masses.

When I first got interested in gyaru back in ‘06, it was all research. Besides Egg, Popteen was my book. I loved to dig through the various sites to catch glimpses of Tsubasa Masuwaka rocking the latest style at the time. Over the years, people have said it’s no longer gyaru. But I disagree, it’s just a different form of gyaru, maybe leaning more towards mainstream. But they regularly talk about gyaru fashion within its pages.