Hi everyone. I realised that I haven’t posted since the beginning of the year and now it is spring. I’ve been swamped with university but I’m back. As a treat, I’m going to be post two articles today that have been translated from Japanese to English. Due to egg magazine ending, modelpress has started a series of articles about the change in the gyaru culture and the magazine culture surrounding it. I asked a friend of mine to translate it and she did. With her permission I’ll like to share this with my readers. It’d be interesting to get the word out and opinions coming in this topic. I hope to give you all my opinion on every thing in a blog post following the these two translations post. It includes my opinion on the reaction by the international gyaru community and other speculations for the shift in gyaru culture. This is only the first of two articles that I will be posting. The translation starts below…
[Translators’ note: I’m not sure if the style from JELLY has an official name in the international circle, I just put “strong style” but the original is called “karakuchi”]
Current situation of Gyaru magazines that continue to end one after another
Gyaru magazines Egg, Happie nuts, Koakuma Ageha, EDGE STYLE and many more, continue to end one after another. As such, the market of Gyaru magazines has been reduced. While these magazines continue to end, on the other hand Popteen, Ranzuki, JELLY, Scawaii, Gina, etc. are still popular with many Gyaru.