Japanese Magazine of the Week: Happie Nuts
Happie Nuts August 2013, July 2013, June 2013

It’s been nearly a month since the last Japanese Magazine of the Week, maybe I should make it a monthly special? Apparently a storm is heading to Barbados so I wanted to get this out before any potential black-out occurs.

This week’s magazine is Happie Nuts. I first found out about ths magazine back in 2009, but I couldn’t find as many resources for it as I did Popteen or Egg. Happie Nuts is always known as a sexy gyaru magazine, priding itself not only in Onee-gyaru (lit: older-sister gyaru; meaning: mature/adult gyaru) style but darker skinned gyaru. Even now, while the models are not extremely tan, most of them sport a light bronze glow.

Popteen’s publisher is Inforest Co. Ltd. and the magazine’s official site is https://nutsweb.net/. It goes on sale on the 17th of each new month. Right now the August issue is out however the latest one I have is the July issue. In Japan it sells for 690 yen (approx $6.90 USD) in Japan. Which is more expensive than the $4.80 USD Popteen magazine.
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Japanese Magazine of the Week: Popteen

Popteen July 2013, June 2013 and May 2013

And the magazine of the week is, Popteen! ‘Japanese magazine of the week’ or JMofW,  is where I will feature one Japanese magazine a week as the name states. for the chosen magazine, you will find: basic information, who the popular models of the magazine are, the style and even scans from the latest issue. It’s my way of spreading Japanese fashion to the masses.

When I first got interested in gyaru back in ‘06, it was all research. Besides Egg, Popteen was my book. I loved to dig through the various sites to catch glimpses of Tsubasa Masuwaka rocking the latest style at the time. Over the years, people have said it’s no longer gyaru. But I disagree, it’s just a different form of gyaru, maybe leaning more towards mainstream. But they regularly talk about gyaru fashion within its pages.

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Japanese Fashion: Dolly-kei

Last time we looked at the Fairy-kei subculture. However, in keeping with the spirit of Harajuku fashion, we will be looking at Dolly-kei.

Dolly-kei is a Japanese fashion style, similar to fairy-kei, is inspired by the preceding eras. In this case, the Victorian era. It draws inspiration from antique dolls and clothing; and the old fashion of eastern Europe. According to Tokyo Fashion, the used clothes are a mixture of bohemian, gypsy, eastern European costumes and fairy tales. The style has ties to the Cult Party Kei and Mori Girl fashion as well. There is a lot less focus on the brands so it’s not surprising that there’s not many brand stores that cater to this style alone.
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Japanese Fashion: Fairy-kei

arajuku is seen as the focal point of Japanese fashion to many people in and outside of Japan. In fact many foreign designers take inspiration from what they on the streets of Harajuku. Recently there are two styles that are booming, ‘Fairy-kei’ and ‘Dolly-kei’. ‘Kei’ is Japanese for style, so in essence, its fairy style and dolly style. With my articles on the two styles, I hope to show how they differ and even common trends between the two styles. Today we’ll be focusing on Fairy-kei .

Fairy-kei is a style that we can say plays on our nostalgia today. It heavily takes inspiration from American pop culture of the 80s and early 90s. One of the other defining factors of fairy-kei is the array of colors. The colors usually stay on the side of pastels and bright fluorescents. It is a very colourful and whimsical style of dress with very poppy-cute elements. Just looking at it could give you a cavity. According to the fairykei community on livejournal: “This fashion is pretty open to interpretation so long as one sticks to the color scheme of pastels and neons, as well as creating that unicorn-inspired 80s fairy feeling. It can easily be combined with other fashions such as lolita or decora.”

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Black Diamond and Black Diamond International

‘Black Diamond’, is a Gyaru Circle for Tsuyome Kuro (dark-skinned) Gyaru on a nationwide scale. They are featured in the October issues of “egg”, “SOUL SISTER” and other magazines. These girls are being showered with attention from everywhere in the media and have begun to expand overseas. Want to know more about the group? Then read more below!

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