Today I wanted to do a post on a topic that I enjoy and hope you will too! It’s a part of Christmas that you either really love or just dread. And that’s those ugly Christmas sweaters. I honestly never knew that these were a thing until two years ago. Seeing that I live in perpetual summer and all. I figured why not show you guys some of the ugliest sweaters that I’ve found this season. These sweaters will either have you on the ground in laughter or gringing. If you’re curious about my pick, read more below!
The Mori Girl is a girl who looks like she lives in the forest. A very whimsical style. I was thinking, it was a while since I last wrote about a Japanese fashion subculture. As some of you know, the last post I made, was last year with B-girl. This time I wanted to go the opposite route to a more delicate style. And I’m not talking lolita, haha. I’m talking Mori Girl or forest girl.
Akamoji-kei (literally: Red-letter style) is a fashion subculture that is more accepted by the mainstream. Akamoji appeals to young office ladies (OL) and female college students and is characterized by its conservative style. It is often worn by women in their early 20s. It is a style that is thought to be popular with men. Despite being conservative, it’s far from being outdated and is considered elegant. The name akamoji comes from the five magazines which were first known for their red title on the cover page. However it can be said that it has been on a decline since the bubble economy burst. Nowadays it has somewhat mixed with gyaru, creating onee-kei.
Today, I wanted to introduce the concept of Akamoji-kei and Aomoji-kei. Now you may ask, what the heck is that? It is a concept that not many people outside of Japan know of. Based on research and my own understanding, I hope to give you a greater understanding these concepts. This is a two-part piece so I’ll be doing the currently popular Aomoji-kei.
Aomoji-kei (literally: Blue-letter style) is a fashion subculture that is influenced by the trends in Harajuku. It is a casual yet girl fashion. However it also prides itself as being radical and creative. It is opposite to the conservative and elegant akamoji kei. As such, it appeals to women rather than men. The term was coined by Asobi System’s Yusuke Nakagawa. Rather than Shibuya which influences the notorious gyaru-kei, Aomoji-kei sticks close to Harajuku. The differences in the reader models can be seen between the two styles. Gyaru models tend to brimming with energy and always show a smiling face. While Aomoji-kei models tend to show off their duck lips and look expressionless.
So in simpler terms, Aomoji-kei is more about dressing the way you want as opposed to what society thinks looks good. It’s about moving against the mainstream trends rather than with it. People who are part of this subculture tend to switch between many styles. So girl into dolly-kei might wear fairy-kei the next day. It’s all about self-expression. It become popular in 2011 with the rise of representative model Kyary Pamyu Pamyu who made her major singing debut.
It’s been nearly a month since the last Japanese Magazine of the Week, maybe I should make it a monthly special? Apparently a storm is heading to Barbados so I wanted to get this out before any potential black-out occurs.
This week’s magazine is Happie Nuts. I first found out about ths magazine back in 2009, but I couldn’t find as many resources for it as I did Popteen or Egg. Happie Nuts is always known as a sexy gyaru magazine, priding itself not only in Onee-gyaru (lit: older-sister gyaru; meaning: mature/adult gyaru) style but darker skinned gyaru. Even now, while the models are not extremely tan, most of them sport a light bronze glow.
Popteen’s publisher is Inforest Co. Ltd. and the magazine’s official site is https://nutsweb.net/. It goes on sale on the 17th of each new month. Right now the August issue is out however the latest one I have is the July issue. In Japan it sells for 690 yen (approx $6.90 USD) in Japan. Which is more expensive than the $4.80 USD Popteen magazine.